Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a component of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its prior proprietor American Motors Corporation (AMC).

Jeep’s recent solution range consists solely of sport utility autos and off-road autos, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is regarded as to have designed. Jeep offered 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal marketing brand in the U.S. in the course of the first half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to promote Jeep-branded autos, and if Jeep have been spun off into a separate organization, it is estimated to be well worth amongst $22 and $33.five billion—slightly a lot more than all of FCA (US).

Prior to 1940 the term “jeep” had been utilised as U.S. Army slang for new recruits or autos, but the World War II “jeep” that went into manufacturing in 1941 exclusively tied the title to this light military 4×4, arguably creating them the oldest four-wheel drive mass-manufacturing autos now acknowledged as SUVs. The Jeep became the principal light 4-wheel-drive car of the United States Army and the Allies in the course of World War II, as effectively as the postwar time period. The term became widespread throughout the world in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos such as the Humvee, and inspired the creation of civilian analogs such as the unique Series I Land Rover. A lot of Jeep variants serving comparable military and civilian roles have considering that been designed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the first CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in manufacturing considering that 1986. With its reliable axles and open best, the Wrangler has been called the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep designs (the CJ-five and the SJ Wagoneer) appreciated extraordinary three-decade manufacturing runs of a single entire body generation.

In lowercase, the term “jeep” continues to be utilised as a generic term for autos inspired by the Jeep that are appropriate for use on rough terrain.